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Small and medium-sized businesses benefit from specialized expertise at different stages of their growth. Are you seeking optimization, expansion or just an organizational ‘shake-up’? Leverage our skills and expertise to discover what is possible with your business!


Our team has senior-level leadership experience in the following industries: Beauty & Wellness, Travel & Tourism, Retail, Consumer-Packaged Goods and Recreational Cannabis.


A Fractional Strategic Leadership consulting engagement may include one or more of the following roles depending on your goals.

  • Local and Global focused Search Engine Optimization (SEO)
    We ensure your online presence is optimized and that the tools and training you need to be successful are integrated into your business.​ GET STARTED
  • Paid Digital and Search Engine Marketing (SEM)
    PPC, Display, Paid Social Ads and Programmatic Ads are a few of the possible options that we will explore for your brand.
  • Digital Content Strategy & Photography
    Digital content strategies will make use of tools like Blogs, Social Media and Multimedia combined with SEO and digital content strategy best practices to ensure we are making the most of your content to drive engagement with your brand.
  • Marketing Automation
    Use technology to automate and perform tasks to engage your customers and grow your business. ​
  • Email Marketing
    From acquisition to campaign execution and automated workflows, we'll help you set up the ideal ​Email Marketing system and strategy for your B2B, D2C or hybrid business.
  • Digital Lead Generation and Client Relationship Management (CRM)
    For B2B businesses the sales funnel starts with lead generation. We will advise you on the implementation of tools and systems to not only capture leads but also nurture them.​
  • Website Design, Development and Launch
    Our​ team has experience designing and building websites on several different platforms including Shopify, Shopify Plus, WordPress, WIX, WooCommerce and custom proprietary builds.
  • Product Taxonomy, Filtering & Navigation
    We will work with you to understand and set up your product data structure to maximize sales potential.
  • User-Generated Content & Customer Support
    Consideration of sales conversion and customer service tools, tactics and strategies that are best suited to your business such as Ratings & Reviews, Question & Answer, Live Chat, Loyalty Programs, Product Recommendations and Up-sell & Cross-sell tools.
  • User Data and Analytics
    We will not only ensure that you're capturing data with the right tools, but we'll also give you the knowledge you need to interpret the data in meaningful ways. ​
  • User Privacy Policies & Customer Data
    Today's consumers expect businesses to protect their data. ​We will work with you to ensure compliance with applicable privacy laws and policies like Canada's Anti-Spam Legislation (CASL) and Europe's General Data Protection Regulation (GDPR).
  • Strategic Resourcing
    We'll advise you on how and when to hire external or internal resources to maintain and continue to grow your online presence.
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